What we do

The Green Crayon Strategy

My boss once asked me to take on a project that felt impossible. It was a specialized project with a huge scope. I didn’t have the right internal staff to do it & the timeframe was incredibly tight. As I struggled to explain the challenge, I described how I felt I was being asked to color a page green but given only a yellow and blue crayon. Of course, I could make green with those two colors, but it would take twice the time and look terrible. Wasted time equals money & forsakes the sanity of my team. I wanted a green crayon. Have you ever felt like that? You need to grow your business yet the resources in your team don’t match. Everyone is running full steam ahead with little time to bring on something new.

That’s where Creative Coalition comes in. Marketing has a lot of pieces. Each can be tackled individually but the result can be messy and take longer than it should. We like to think we can take those pieces off your hands and create a holistic result quickly & efficiently with a team specialized for you.

– April Maglothin, Principal & Creative Director

How to work with us

Get started

Reach out

Email us at hello@creativecoalition.co
or call/text to 615.422.7360 to get a discovery call setup.

Discovery Call

We always start out with a casual call with one of our Creative Directors to determine what kind of services you'll need. We also love to talk through your goals & expectations to make sure we're the right fit.

Build your team

We primarily work on retainer but understand sometimes you just need a few solo projects. No matter whether it's design-only or a larger campaign with writers & photographers, your team will be strategic and targeted.

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Exhibit Design


When the Whitney Museum of American Art curated a collection for the Frist, they needed to hire a guest designer to help brand and market the exhibition. Creative Coalition was honored to be chosen. It’s not every day you get to work with Man Ray’s estate to design environmental graphics for an exhibition.

exhibit logo, environmental graphics, promotional materials, exhibit guides

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Digital Design


eHealthScreenings was acquired by Premise Health and went through a brand integration & refresh of all web & collateral. Creative Coalition redesigned their website, member portal & sales print collateral to integrate with Premise Health branding.

digital design, web design, portal design, print collateral

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Mere Bulles

Mere Bulles restaurant has been serving Nashville, TN since 1985. When they were ready for a brand refresh, Creative Coalition worked to design a brand indicitive of it’s history & mixture of French & southern American roots. Working alongside interior stylist Taylor Colson Horton, we collaborated to create a refreshed but authentic brand .

logo design, menu design, website, restaurant interior concept & moodboards

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As the largest provider of Electronic Health Records for the behavioral health and human services market, Qualifacts has a myriad of marketing needs. Over more than 6 years, our work for Qualifacts ranged across digital marketing graphics, white papers, PowerPoint decks, conference materials, and tradeshow design and has helped this quickly growing company spread the word about its innovative products, which assist over 50,000 behavioral healthcare providers with improved billing and clinical operations, increased agency revenue, faster payment, and better client and staff satisfaction. 

digital marketing, environmental design, sales collateral, google advertising, healthcare technology, white papers, webinar & presentation design

Let's Talk

It all starts with a simple conversation. No pressure, no sales pitch, no bravado. We’d love to find out if we can help support & elevate your brand.